Paige Spiranac launches annual 31 costumes in 31 days campaign

Paige Spiranac, a golf influencer and former professional player, kicked off her annual October costume campaign on October 1 with a Velma-inspired outfit and has continued to post a mix of golf content, travel photos and commentary on spectator behavior at recent tournaments. The 32-year-old announced on Instagram that she will wear a different costume each day of October as part of a "31 costumes in 31 days" series and directed followers to a paid Passes page for early access to the full set of looks.

Spiranac posted the Velma look — orange top, red skirt, glasses and a bob haircut — with the caption, "Its that time of the year again 31 costumes in 31 days starts tomorrow! All new costumes, no repeats from the last 2 years," and offered Passes memberships at tiered pricing from $10 to $100 per month. The platform, she said, will give subscribers access to exclusive content, livestreams and direct messages; she also lists options for custom services, including a recorded golf-swing lesson for $1,500.

Between costume posts, Spiranac has maintained regular golf-related content for her roughly 4 million Instagram followers and more than 1 million followers on X. Recent posts...