Pac-12 Extends The CW deal through 2031 to boost national exposure

The rebuilt Pac-12 has renewed its media partnership with The CW through the 2030-31 season, extending a relationship that the conference views as a cornerstone of its national exposure as it rebuilds for a new era of membership and competition. Under the five year deal, The CW will broadcast 13 regular season football games each year, along with 35 men’s basketball games and 15 women’s basketball games. The package also includes the semifinals and finals of the women’s basketball tournament. Pac-12 Enterprises, the conference’s media arm, will produce all football and basketball games, totaling 66 events annually for The CW.

When combined with a separate deal the Pac-12 has secured with CBS, the conference will have at least 17 football telecasts on over-the-air television each season, including the conference championship game. That total mirrors the number of national over-the-air broadcasts the league had in its 2022 season and sits below the 23 broadcasts that aired in 2023, the final year of the old Pac-12 configuration. The new agreement with The CW represents an extension of an ongoing collaboration, designed to preserve wide public exposure while the conference’s...