OpenAI launches ChatGPT Ads in India for Free and Go users

OpenAI announced on Thursday, August 27, 2026, that it is launching ChatGPT Ads in India, introducing sponsored content to users of its Free and Go subscription tiers in one of its largest markets. The rollout marks a significant expansion of the company's advertising program, which began in the United States earlier this year. The ads will appear below ChatGPT responses when there is a relevant sponsored product or service. OpenAI stated that the advertisements will be clearly labeled as sponsored and visually separated from its answers. The company emphasized that ads will not influence ChatGPT's answers and that user data, including chats, chat history, and personal details, is not sold to advertisers. Instead, advertisers will receive aggregate campaign performance data such as impressions and clicks. More than 50 brands are set to go live in India this week, with WPP and Omnicom serving as OpenAI's first agency partners for the initiative. The company plans to open self-serve access to its ChatGPT Ads Manager in India on September 4, allowing businesses to create campaigns with daily budgets starting at Rs 725. The launch targets a substantial user base.