Online retailer discounts at-home hair food sensitivity tests

A major online retailer is offering heavily discounted at-home food sensitivity testing kits, with prices starting at nine pounds. The deal allows consumers to choose from kits that analyze reactions to between 400 and 900 different food and non-food items.

The basic test, priced at nine pounds, screens for sensitivities across 400 items. For twelve pounds, an advanced option expands the analysis to 700 items, including checks for metals, vitamins, minerals, and gut health indicators. The most comprehensive test, costing sixteen pounds, covers 900 items. According to the retailer, the process requires users to provide a hair sample at home and return it using pre-paid packaging. A personalized report detailing potential sensitivities is then delivered within three to five working days after the sample is received.

These reports are designed to highlight possible food intolerances and include supporting materials such as elimination diet advice and food diary templates to help users track their symptoms. The kits are marketed as a low-cost, non-invasive starting point for individuals experiencing symptoms like bloating, digestive discomfort, tiredness, or skin flare-ups who wish...