OnePlus phones removed from Best Buy in-store displays in the U.S.

OnePlus phones have begun disappearing from display shelves at Best Buy locations across the United States, a shift that removes the brand from a key in-person retail touchpoint even as its devices remain available online and, in some areas, for store pickup. The change was first documented in October 2025, when OnePlus products were taken down from Best Buy’s unlocked smartphone displays nationwide and replaced by Nothing devices, according to store surveys conducted by Wave7 Research.

Wave7 said images from that period showed OnePlus models sharing the unlocked section with brands such as Samsung, Motorola, Google Pixel and Blu. Within months, OnePlus was no longer present in that common display space, while some other brands were still visible only after receiving dedicated branded displays. Nothing Phone 3 and Nothing Phone 4a Pro are among the models now occupying the shelf positions previously reserved for OnePlus devices, Wave7 reported.

The retail change comes amid indications from OnePlus that it may be reconsidering its broader regional plans. In April 2026, the company said it was evaluating its future in Europe, and shortly afterward it made a similar statement about...