Nvidia to raise GPU prices 20-30% in third 2026 hike

Nvidia is reportedly preparing another significant price increase for its graphics cards, which would mark the company's third major hike this year and extend beyond its flagship models to affect a broader range of its product lineup. According to supply chain reports from Taiwan, the company is planning to raise prices for its GPU packages by approximately 20 to 30 percent. This adjustment is said to be driven by rising costs for memory components, including both GDDR7 and older GDDR6 DRAM.

If implemented, this increase would follow two earlier adjustments in 2026. The first occurred in January, affecting memory prices across the industry, while a second in May primarily impacted premium cards like the RTX 5090. The latest reported hike, however, is expected to spread across the wider GeForce lineup, potentially affecting the RTX 4000 series as well as current-generation models. The effects are likely to reach consumers as manufacturers and retailers replace existing stock.

The reported increases come amid already elevated retail prices for high-end models. For instance, premium partner versions of the RTX 5080, such as the Asus ROG Astral model, have been listed at $2,099,...