Nvidia says China market share fell to zero under export controls

Nvidia Chief Executive Jensen Huang said at a Citadel Securities event in New York that the company has effectively been shut out of the mainland Chinese market, with its once-dominant share falling from roughly 95 percent to zero. Huang blamed a combination of U.S. export controls on advanced AI chips and subsequent Chinese restrictions on the modified products Nvidia developed, and he warned the exclusion carries broader economic and strategic consequences for both countries.

Huang said the U.S. export measures, introduced beginning in 2022 to limit China’s access to the most powerful processors, have prevented sales of Nvidia’s flagship GPUs, including A100, H100 and H200 models. Nvidia designed lower-performance, export-compliant variants such as the H20, and at one point received U.S. approval to ship them, but Chinese authorities later halted testing and purchases of the H20 and other systems, citing a security review. The Cyberspace Administration of China also directed domestic firms to stop buying certain Nvidia servers, according to Nvidia statements and filings.

“We went from 95 percent market share to zero,” Huang said, adding that he could not imagine policymakers...