Nvidia Restores RTX 3060 12GB to Retail at $340

Nvidia has quietly reintroduced its five-year-old GeForce RTX 3060 12GB graphics card to the retail market, but at a price point that has drawn criticism for offering poor value compared to current-generation alternatives. The card, which first launched in 2021, has been spotted in new stock at retailers including Newegg in the United States and Mindfactory in Germany, with models from partners like Gigabyte, Asus, and MSI listed.

The reappearance follows comments made by Nvidia CEO Jensen Huang at CES 2026 in January, where he suggested the company could bring back older GPU models to help alleviate market pressures. The ongoing shortage of key components, often referred to as a "RAM crisis," has driven up prices and limited availability across the PC hardware sector for months.

However, the relaunched RTX 3060 is being sold for approximately $340, which is about $10 above its original manufacturer's suggested retail price. At that cost, it is priced very closely to newer, more powerful cards like Nvidia's own RTX 5060, which offers significant performance improvements and supports advanced features like DLSS 4.5 and frame generation-technologies the older 3060 lacks.