Nvidia DLSS 5 Video Blocked on YouTube by La7 Claim

Nvidia's official announcement video for its DLSS 5 technology was blocked on YouTube in Italy following a copyright claim filed by the Italian television channel La7, which had incorporated footage from the trailer into its own broadcast. The incident, which unfolded in early April 2026, affected not only Nvidia's video but also content from numerous creators who had discussed or reacted to the technology.

The trailer, uploaded by Nvidia on March 16, 2026, showcased DLSS 5, an AI-powered upscaling tool designed to enhance visual fidelity in video games by generating photorealistic lighting and materials. It quickly amassed over two million views before the block. La7, a private broadcaster, aired segments featuring clips from the trailer in a program titled Coffee Talk on April 4, 2026. Shortly afterward, an employee at La7 reportedly submitted mass copyright claims through YouTube's Content ID system against videos containing matching footage, including Nvidia's original upload.

YouTube's automated moderation system flagged and restricted the videos in response, displaying messages stating the content was blocked on copyright grounds by La7. This occurred despite Nvidia owning...