Nothing plans main brand smartwatch for September 2026

The consumer electronics company Nothing is reportedly preparing to launch its first smartwatch under its main brand name, with a release anticipated for September 2026. According to information from tipster Yogesh Brar, the device is expected to be priced under $300 and will feature the company's signature design aesthetic, though it will initially be available only in limited markets.

This move would mark a significant expansion for Nothing, which has built a reputation for affordable, design-focused audio products and smartphones since its founding. While the company's sub-brand, CMF, already offers budget-friendly smartwatches, a direct Nothing-branded wearable represents a new product category for the core brand. The rumored price point positions the device above CMF's offerings, which typically cost under $100, suggesting a more capable product.

Industry observers note that the higher price bracket could indicate a shift in technical specifications, potentially including a move to a more robust operating system like Google's Wear OS, rather than the lightweight real-time operating systems common on budget devices. A Wear OS smartwatch from Nothing priced under $300 would...