NFL and Nike unveil Rivalries uniforms for eight teams

The NFL and Nike on Thursday unveiled the first eight designs in a new Rivalries uniform program, revealing alternate kits for the AFC East and NFC West that each team will wear once this season in a home game against a division rival. The league said the uniforms and fan gear will go on sale beginning Sept. 10, and that the Rivalries collection will roll out to all 32 teams through 2028 and join clubs' regular uniform rotations for three additional seasons.

The initial cohort includes the Arizona Cardinals, Buffalo Bills, New England Patriots, New York Jets, Miami Dolphins, Seattle Seahawks, Los Angeles Rams and San Francisco 49ers. The NFL released a schedule for the debut games that lists the Cardinals hosting Seattle on Sept. 25, the Dolphins hosting the Jets on Sept. 29, the Bills hosting New England on Oct. 5, the Patriots hosting the Jets on Nov. 13, the Rams facing Seattle on Nov. 16, the Jets hosting Miami on Dec. 7, the Seahawks hosting the Rams on Dec. 18 and the 49ers slated for Jan. 4, 2026 against Seattle. Some outlets reported slightly different dates for Arizona and San Francisco, which the league did not immediately reconcile.