Next Explores Russell Bromley IP Acquisition

Retail giant Next is exploring a potential takeover of the historic UK shoe retailer Russell Bromley, with reports indicating the interest centers on the brand's intellectual property rather than its physical stores. The move, which could reshape the presence of the 144-year-old company on British high streets, involves Next partnering with a specialist retail advisory firm as Russell Bromley seeks new investment amid ongoing turnaround efforts.

According to industry sources, Next has teamed up with Retail Realisation, a firm experienced in stock clearance and retail restructuring, to pursue the acquisition. This collaboration suggests Next's focus is on acquiring Russell Bromley's name, designs, and customer base, potentially leaving its 37 stores and inventory to be handled separately. Financial advisory firm Interpath is overseeing the process, evaluating multiple proposals for the business as it works to secure external financing. No formal administration has been filed, and all parties have declined to comment publicly on the talks.

Russell Bromley, founded in 1880 in Eastbourne by George Bromley and Elizabeth Russell, both from shoemaking families, has operated as a family...