New Look launches Club New Look loyalty with 25% off first order

New Look has launched its first loyalty programme, Club New Look, in the UK following a successful trial that drew 500,000 early sign-ups, the retailer said. The free-to-join scheme offers members an immediate 25 percent discount on their first online order, early access to sales and new product launches, exclusive club prices on selected items, and entry into member-only prize draws and promotional events.

The programme is part of New Look’s wider digital push. In April 2025 the company announced a 30 million pound investment to accelerate digital growth and improve personalisation across its shopping channels. Helen Connolly, New Look’s chief executive, described Club New Look as a central element of that strategy. "At New Look, we're always exploring ways to better recognise and reward our customers," she said. "Club New Look is our new loyalty proposition, designed to offer exclusive, added-value benefits that make our members feel seen, appreciated and inspired."

Membership is open to UK residents aged 18 and over with a valid email address and can be joined online, via the retailer’s mobile app or in store. The soft launch response prompted New Look to set a target of...