Netflix used generative AI in 300 titles in 2026

Netflix has integrated generative artificial intelligence into the production of roughly 300 titles so far this year, the company disclosed in its second-quarter earnings report released on Thursday, July 16, 2026. The streaming giant framed the technology as a core production tool used to create complex visual sequences more quickly and at a lower cost than traditional methods.

In a letter to shareholders, Netflix stated that generative AI is being applied across multiple stages of filmmaking, from early concept and previsualization through to postproduction and final release. The company highlighted three specific projects: the Indian sports drama "Glory," the Brazilian series "Brasil 70: A Saga do Tri," and the American documentary series "The American Experiment." For these titles, AI was used to generate enhanced crowd scenes, elaborate battle sequences, and world-building establishing shots that executives said might otherwise have been omitted due to budget or time constraints.

Netflix co-CEO Ted Sarandos provided a detailed example during an earnings call, noting that "The American Experiment" included 17 minutes of AI-enhanced footage. He said those sequences were...