Netflix to Launch Redesigned Mobile App in April

Netflix announced plans Thursday to launch a redesigned mobile app at the end of April, featuring a vertical video discovery feed aimed at enhancing user engagement across its growing content library.

The update, detailed in the company's first-quarter 2026 earnings letter to shareholders, includes a swipeable interface for short-form videos, similar to formats popularized on other platforms. Netflix stated that the redesign "will better reflect our expanding entertainment offering and make it easier for members to engage how and when they want." The company has been testing the vertical feed since early 2025, initially displaying clips and trailers from its shows and movies. Users in those trials could tap videos to access full episodes, add titles to watchlists or share them with others.

Executives cited the blurring boundaries between television and mobile entertainment as a key driver for the change. Video podcasts, a newer focus for Netflix, already see higher consumption on mobile devices, particularly during daytime hours. The company also noted that about half of its kids' profiles access content via mobile devices and tablets. To support the overhaul, Netflix is...