Netflix stages billboard stunt to promote The Last House

A performer hired by Netflix began living inside a fully furnished billboard high above Hollywood's Sunset Boulevard on Thursday, August 6, as part of an elaborate promotional campaign for the streaming service's new horror-thriller "The Last House." The installation, located at the intersection of Sunset Boulevard and Selma Avenue, features a vine-covered living room built into the structure approximately 30 feet above the ground, where the performer will remain through Saturday, August 8.

The stunt directly mirrors the film's plot, in which a family of four becomes mysteriously sealed inside their home with dwindling resources and an ominous threat. An ominous message on the billboard asks, "How long can you survive?" According to Netflix, the performer will attempt to carry on normally inside the enclosed space while communicating with commuters and pedestrians below using a whiteboard, an echo of the film's central predicament.

Videos and images circulating online show the performer engaging in everyday activities such as reading, stretching, eating, and waving from within the billboard's window. He has been seen holding up whiteboards with messages like "What's going on?"...