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Netflix Report Details $325B Economic Impact

Published 12 May 2026

Netflix released a report Tuesday titled "The Netflix Effect," highlighting the economic and cultural impacts of its content investments over the past decade. The company said it has spent more than $135 billion on original films, series and licensing deals worldwide, generating $325 billion in economic contributions and creating over 425,000 production jobs, along with 700,000 additional opportunities for day workers and extras.

The report details Netflix's filming in more than 4,500 cities and towns across over 50 countries, collaborations with over 3,000 companies including public broadcasters, and training programs that have reached 90,000 people in more than 75 countries. About 75 percent of its titles come from licensed content, Netflix said. Non-English language programming now accounts for more than a third of viewing hours, up from less than a tenth a decade ago, with hits like Squid Game, Money Heist and Lupin drawing massive global audiences.

Co-chief executive Ted Sarandos emphasized the company's commitment in a blog post. "While other entertainment companies pull back, we're leaning in, spending tens of billions of dollars on content every year, investing in...

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