Netflix Raises US Subscription Prices Across Tiers

Netflix has increased prices across its subscription tiers in the United States, marking the company's second hike within the past year and aligning with its long-term expansion plans through 2026. The changes, announced this week, raise the ad-supported Standard plan to $8.99 per month, the ad-free Standard plan to $19.99 and the Premium plan to $26.99. Costs for adding extra members outside a household have also risen by $1 each, to $6.99 for ad-supported add-ons and $9.99 for ad-free ones. These adjustments follow a January 2025 increase and come as Netflix focuses on funding ambitious content production amid competitive pressures in the streaming sector.

The price adjustments are designed to support Netflix's robust content slate and emerging ventures, including live events and advertising. Company executives have linked the hikes to generating revenue for original programming, which drove more than 96 billion hours of viewing in the second half of 2025 alone. Key titles like "K-Pop Demon Hunters" and "Happy Gilmore 2" contributed to strong engagement, with branded content viewing up 9 percent year over year. Netflix's strategy emphasizes high-impact series and films to...