Netflix Launches Playground Gaming App for Kids

Netflix launched a new gaming app for young children on Monday, expanding its family-oriented offerings with interactive experiences based on popular franchises like Peppa Pig and Sesame Street. The app, called Playground, targets kids aged eight and under and is available at no extra cost to all Netflix subscribers on smartphones and tablets.

Playground debuted immediately in the United States, Canada, the United Kingdom, Australia, the Philippines, and New Zealand, with a global rollout planned for April 28. It features an ad-free environment with no in-app purchases or additional fees, and all games are playable offline, making it suitable for travel or errands. Netflix described the app as a companion for situations like long airplane rides or grocery trips, providing instant access to an ever-growing library of activities designed to foster discovery, learning, and play.

The initial lineup includes several minigame collections and creative tools. Playtime with Peppa Pig offers activities such as caring for guinea pigs, driving a bus, and making smoothies. Sesame Street lets children interact with characters like Elmo, Big Bird, and Cookie Monster through memory matching and...