Netflix Launches Mobile App Redesign with Clips in 9 Countries

Netflix launched a redesigned mobile app on Thursday, introducing a new vertical video feature called Clips in nine countries, including the United States, Canada, the United Kingdom, Australia, India, Malaysia, Pakistan, the Philippines and South Africa. The update aims to simplify navigation and enhance content discovery for users scrolling on their phones.

Clips presents short, personalized highlight reels from Netflix's library of series, films and specials, with videos ranging from 30 seconds to over a minute. Users can tap a clip to add the full title to their watchlist, share it with friends or navigate directly to the show's page to start watching. The feed tailors recommendations based on individual viewing habits, meaning two fans of the same content might see different snippets. A dedicated team curates the clips, which draw from Netflix's existing marketing and promotional materials, and the feature becomes more refined with use.

The redesign reorganizes the home screen for quicker access, featuring tabs for podcasts and new releases higher up, alongside a prominent Clips section and a bottom button for instant scrolling. Full-length movies and series still require...