Netflix edges BBC as top choice for UK viewers, Ofcom says

For the first time, Netflix has narrowly overtaken the BBC as the primary destination for British viewers deciding what to watch, according to the annual Media Nations report published by regulator Ofcom on July 29, 2026. The report found that 26 percent of UK viewers in 2025 turned first to the U.S. streaming service, compared to 25 percent for the BBC. This marks a shift from the previous year, when the BBC led with 28 percent and Netflix followed with 23 percent, though Ofcom noted methodological changes mean the figures are indicative.

The data underscores the intense competition traditional broadcasters face from global streaming platforms and online video services. ITV was the first choice for 15 percent of viewers. While viewing of broadcaster-owned on-demand services like BBC iPlayer and ITVX grew by 9 percent year-on-year, this was not enough to offset a broader decline. The proportion of people in Britain watching any content from traditional broadcasters for at least 15 minutes a week fell to 70 percent in 2025, down from 73 percent in 2024 and 78 percent in 2022.

Age demographics reveal a stark divide. Among 16- to 24-year-olds, 36 percent prioritize Netflix first,...