NCAA Approves Commercial Logos on College Uniforms

The NCAA Division I Cabinet approved a proposal on Friday allowing college sports programs to add commercial logos or patches to uniforms, equipment, and apparel, effective August 1 ahead of the 2026 football season. The change opens a new avenue for revenue generation as schools navigate expanded financial obligations to athletes under recent rule shifts.

Under the new policy, teams may place up to two commercial logos, each no larger than four square inches, on uniforms and apparel during preseason and regular-season games. An additional logo is permitted on equipment in those periods, and one more logo can appear on uniforms for conference championships. Placement details will be finalized by sport-specific committees. The logos apply to non-NCAA championship events, though the organization plans to explore similar allowances for its tournaments in partnership with corporate and media rights holders.

The decision aligns with broader efforts to boost funding for student-athletes amid a transformative period in college athletics. Schools now share revenue directly with athletes, capped at $20.5 million per institution this year as part of a $2.8 billion antitrust settlement in...