Global Edition
Global Edition
UK Edition
EU Edition
US Edition

Understand the story, not the spin.

Markets

National Bagel Day Brings Discounts and Freebies

Published 15 January 2026

Bagel enthusiasts across the United States have a reason to celebrate on January 15, as National Bagel Day brings a wave of discounts and freebies from numerous chains and bakeries. The annual observance honors the ring-shaped bread, a breakfast favorite that traces its origins to 13th-century Poland, where it was known as bajgiel or beygal, before arriving in America in the 19th century and becoming a staple in cities like New York.

The holiday coincides with promotions designed to draw in customers, regardless of their preferred variety, from plain and everything to cinnamon raisin or asiago. A recent survey highlighted plain as the top choice nationwide, followed by asiago, everything, six-cheese, and cheddar jalapeño flavors. Many offers require minimal or no purchase and are available at participating locations or online, with some extending beyond the single day.

Several bagel chains are providing free items for loyalty program members. Bruegger's Bagels offers a complimentary bagel and cream cheese to those enrolled in its rewards program. Einstein Bros. Bagels provides a free bagel and schmear with any purchase, provided customers mention National Bagel Day when ordering...

Now playing
0:00 / 0:00