Naked Wines 75% off mixed case with free magnum for new customers

Naked Wines is promoting a holiday offer that gives new customers 75 percent off a mixed case of wine plus a free magnum bottle, the company said, as it highlights a business model that directs consumer funds to small, independent winemakers. The online subscription service is pitching the seasonal promotion as a way to stock up for the holidays while accessing bottles selected for variety rather than brand recognition.

The discounted case comprises 13 bottles curated from a network of small producers around the world, according to information provided by the company. Customers who join the platform are known as Angels and pay into the service to support selected winemakers; the company says that model channels more of the retail price to producers and can produce lower prices for consumers. Members also receive regular updates from the winemakers about vineyard conditions and upcoming releases.

The company has pointed to recent charitable activity as part of its community focus. Earlier this year, when wildfires affected the Corbières region of southern France, Naked Wines established a rescue fund intended to help growers rebuild. The company characterized the fund as support...