MySpace Owners Plan Relaunch of Social Media Platform

The owners of the social media platform MySpace have announced plans to relaunch the once-dominant site, though they have not provided a timeline or details for the new product. Tim and Chris Vanderhook, cofounders of Viant Technology, revealed their intention in a documentary titled "MySpace," which premiered at the Hot Docs festival in Toronto. The brothers purchased the brand in 2011 and previously attempted an unsuccessful modernization in 2013.

"We still own MySpace. We are stewards of the MySpace brand at this point, and we are going to relaunch MySpace. We're just waiting for the right time to do it," Tim Vanderhook said in the film. He added that if the attempt does not succeed, they will try again. The documentary also features MySpace cofounder Chris DeWolfe.

MySpace was founded in 2003 by Tom Anderson and Chris DeWolfe and became a cultural phenomenon, known for its customizable profile pages, embedded music, and the iconic "Tom" who was automatically added as every new user's first friend. At its peak in 2008, the platform reached 115 million monthly visitors and was the most visited website in the United States. However, its popularity waned after 2009 due to the...