Global Edition
Global Edition
UK Edition
EU Edition
US Edition

Understand the story, not the spin.

Markets

Musk Announces Tesla-xAI AI to Emulate Companies

Published 12 March 2026

Elon Musk announced a collaborative AI project between Tesla and his startup xAI on Wednesday, unveiling a system dubbed Macrohard or Digital Optimus that aims to automate and emulate the operations of entire companies through real-time computer interaction.

In a post on his social media platform X, Musk described the initiative as pairing xAI's Grok large language model, which serves as a high-level reasoning navigator, with a Tesla-developed AI agent known as Digital Optimus. The agent processes the past five seconds of real-time screen video along with keyboard and mouse inputs to execute actions swiftly. Musk likened Grok to an advanced navigation system directing the agent's instinctive responses, enabling the setup to simulate complex workflows. "In principle, it is capable of emulating the function of entire companies. That is why the program is called MACROHARD, a funny reference to Microsoft," Musk wrote.

The system is designed to operate cost-effectively on Tesla's in-house AI4 chip, combined with xAI's Nvidia-based server hardware. Musk highlighted its potential for broad deployment, including in all AI4-equipped Tesla vehicles, where it could handle office tasks...

Now playing
0:00 / 0:00