Morrisons launches Morrisons Now rapid delivery within an hour

Morrisons on Thursday launched Morrisons Now, a rapid grocery delivery service that will bring fresh food to customers within an hour from participating stores. The service went live on Oct. 9 at 158 branches and will expand to 420 stores nationwide by the end of October, the retailer said.

Customers can order up to 30 items per delivery with a minimum order value of £15 and a £4.50 delivery fee. Orders are placed through Morrisons.com or the Morrisons Groceries app, where shoppers can select Morrisons Now, build their basket using an instant shop function and track their order in real time from store to doorstep. Deliveries are fulfilled by third-party courier partners using bikes or cars. Morrisons said customers can still earn and redeem More Card loyalty points and may save payment and address details to speed future orders.

Charlotte Exell, Morrisons group online director, said, "We are delighted to offer this service to our customers across the country, supporting them with fresh food delivered fast. We know that life is busy and Morrisons Now is here to make those everyday moments easier, delivering what you need, within as little as an hour."