Global Edition
Global Edition
UK Edition
EU Edition
US Edition

Understand the story, not the spin.

Markets

Molly-Mae Hague Unveils First Adidas Trainer Collaboration

Published 2 April 2026

Molly-Mae Hague, the influencer and entrepreneur known from her 2019 appearance on Love Island, unveiled her first official collaboration with Adidas on Tuesday, revealing two reimagined classic trainers set for release on April 9. The 26-year-old, who is 30 weeks pregnant with her second child, shared the designs on Instagram, drawing inspiration from summer drinks: a mocha brown Superstar II evoking an iced latte and a mint green Samba reminiscent of iced strawberry matcha. Each pair will retail for 100 pounds on the Adidas website and in select stores.

The collection marks a long-awaited partnership for Hague, who has long been associated with the brand's styles like the Samba and Gazelle. In an Instagram post, she expressed her excitement, stating, "My first two trainers with Adidas will be available to shop from 9th April. I honestly don't think this is something I'll ever get over. It still doesn't feel real." An Adidas Originals spokesperson confirmed the collaboration involves an upcoming spring-summer 2026 campaign and product launch, with further details to follow. Hague, who teased the project in January as a years-in-the-making dream, urged fans to register for...

Now playing
0:00 / 0:00