Mitchum apologizes after batch-linked skin irritation reports

Mitchum has apologised after social media users reported painful rashes, burns and blistering linked to some batches of its 48Hour 100ml rollon antiperspirant sold in the United Kingdom, Ireland and South Africa. The company said on Sept. 8 that an updated manufacturing method affecting one raw material changed how the product interacted with the skin for a small number of consumers, and that it has reverted to the original process and withdrawn affected batches from sale.

The complaints spread widely on TikTok and other platforms this week, where users posted images and videos of red, irritated underarms and described symptoms ranging from immediate stinging to delayed itchy rashes. One TikToker, using the handle ellierebecca_, said she developed severe chafing-like marks that left her unable to put her arm down. Others posted that the irritation required prescription creams, antibiotics or antifungal treatment, and some said they had stopped using the brand after years of trouble-free use.

Mitchum UK acknowledged the reports and apologised in a statement. The company said consumer wellbeing is always our priority, and we are truly sorry some of our customers have experienced...