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Markets

Midseason sleepwear sales across major retailers

Published 30 September 2025

As autumn arrives, several high-street and online retailers have launched midseason sales and seasonal drops on sleepwear, offering discounts and new cosy styles aimed at shoppers refreshing their nightwear for colder evenings. Knickerbox is running a midseason sale with discounts of up to 50 percent across multiple brands, with Chelsea Peers pyjamas among the most heavily reduced and some styles now marked from about 25. Other retailers including Next, Marks & Spencer, Boux Avenue and Victoria's Secret have also reduced nightwear or introduced autumnal collections.

Chelsea Peers' sale includes a wide range of prints and fabrics, from classic tartan flannel and gingham checks to neutral long-sleeved sets, animal prints and novelty designs such as dinosaur motifs. A sage green pair made from organic cotton is highlighted for its softness and stretch, while shortsleeved and lightweight options are noted as less suitable for very cold nights. Several popular sizes have already sold out in some styles, indicating strong demand for discounted sets.

Next has released multiple cotton-rich options aimed at autumn lounging and sleep. The Neutral Cosy Waffle Long Sleeve Pyjamas, priced...

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