Global Edition
Global Edition
UK Edition
EU Edition
US Edition

Understand the story, not the spin.

Markets

Microsoft considers removing rival logos from Xbox shows

Published 5 June 2026

Microsoft is considering removing the logos of competing platforms like PlayStation and Nintendo from its future Xbox showcase events, following internal discussions and public feedback. The potential policy shift was indicated by Xbox CEO Asha Sharma, who stated the company is evaluating how to adjust its presentation approach for upcoming shows.

The matter came to light after comments from Matt Booty, Xbox's chief content officer, during an official podcast. Booty confirmed that the upcoming Xbox Games Showcase on June 7 would maintain the recent practice of clearly displaying all platforms a featured game is launching on, including rival consoles. He described this as a good system for transparency. However, this approach drew criticism from some fans online, who expressed disappointment that Xbox would promote competitors during its own flagship event.

Sharma directly responded to that feedback on social media, stating that including the competing logos was a miss and that she took responsibility for it. She confirmed the leadership team is discussing adjustments for future showcases. This suggests a divergence in messaging, as Booty's earlier statements emphasized...

Now playing
0:00 / 0:00