Mexican influencer killed during live broadcast in Culiacán

A Mexican social media influencer was shot and killed during a live broadcast on Tuesday, August 4, in the northwestern city of Culiacán. César Gastélum, known online as Cesarín, was livestreaming with friends outside a KFC restaurant in the Tres Ríos area when he was attacked, an incident captured and widely shared on social media.

According to reports and footage from the stream, two individuals on a motorcycle, both wearing helmets, approached Gastélum and his group. The driver then fired a gun, striking Gastélum in the head. Authorities confirmed his death at the scene. In the minutes before the shooting, Gastélum was heard on the livestream expressing concern about two people on a motorcycle, telling his friends, "Those kids scare me."

The 28-year-old influencer had built a significant online following, with nearly 600,000 followers on TikTok and additional audiences on platforms like Instagram, YouTube, and Kick. His content typically featured lifestyle vlogs, adventures, sports cars, and interactive livestreams. In his final broadcast, he appeared to be recording content related to delivery activities, which initially caused some confusion among witnesses.