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Mexican fashion influencer Marian Izaguirre dies after brain death

Published 17 September 2025

Marian Izaguirre, a Mexican fashion influencer in her early 20s, died on Sept. 12 after being found days earlier in a hotel room in Morelia, authorities and local media said. The Michoacán attorney general's office confirmed her death, saying Izaguirre suffered severe health complications that left her braindead in hospital before she died. She had been reported missing by her family on Sept. 1 and was located by police on Sept. 6, the prosecutor's office said.

Izaguirre had alarmed followers in the days before her disappearance with a short, cryptic TikTok in which she wore bright clown makeup and appeared teary while lipsyncing to a song about lost love. The caption read, "All the promises of my love will go with you. Why are you leaving?" The video, reposted widely after news of her death, prompted concern among her more than 4 million followers, with outlets citing figures ranging from 4.1 million to 4.5 million on TikTok and roughly 300,000 on Instagram.

According to a statement from the Michoacán Prosecutor's Office, police found Izaguirre in a hotel in Morelia where she had reportedly been staying for several days; her vehicle was recovered at the same location....

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