Meta to Launch Ads on Threads Globally Next Week

Meta announced on Wednesday that it will begin displaying advertisements to all users of its social media platform Threads starting next week, marking a significant step toward monetizing the app globally.

The expansion comes as Threads reaches 400 million monthly active users, a milestone achieved roughly two and a half years after its launch in July 2023. The platform, which positions itself as a text-based conversation app and rival to X, formerly known as Twitter, has seen rapid growth, surpassing 150 million daily active users in recent months. Meta's decision follows limited testing of ads in select markets, including the United States and Japan, starting about a year ago, with broader access for advertisers introduced last spring.

In a company blog post, Meta stated, "Beginning next week, we are expanding ads on Threads to users in all markets globally." The rollout will be gradual, with ad delivery kept low initially to allow for a smooth scale-up over the coming months. This approach aims to avoid overwhelming users while integrating the feature across the platform's global audience.

Ads on Threads will leverage Meta's established artificial intelligence-powered...