Meta tests Series to group Instagram and Facebook Reels

Meta is testing a new feature called "Series" that will allow creators on Instagram and Facebook to organize their Reels into episodic collections. The feature, currently in a limited test with select creators, is designed to help audiences follow serialized content like tutorials, challenges, and ongoing narratives more easily.

The Series feature enables creators to bundle multiple Reels, both new uploads and existing ones, into a single, dedicated collection on their profile. For example, a creator running a "10 days of healthier baking" challenge could group all ten videos together. Viewers who encounter one episode in their feed or the Reels tab will have the option to explore the full series from that point. The goal is to move beyond the quick-scrolling nature of short-form video and encourage repeat viewing and deeper engagement.

Company officials stated the test is aimed at helping people keep up with serialized content on both platforms. By providing a structured hub for episodic content, Meta seeks to build stronger viewing habits and foster audience loyalty. This shift represents a broader strategic focus on integrating longer-term viewing experiences alongside...