Meta spins off Supernatural VR fitness app

Meta is spinning off its popular VR fitness app Supernatural into an independent company, reversing a prior decision to stop updating the service. The new entity, called Supernatural Health, will take over the app later this year, with the original founders and coaches returning to lead it.

The transition follows a period of uncertainty for the app's dedicated user community. Earlier this year, as part of broader cuts to its VR division, Meta announced it would cease adding new content to Supernatural. That decision prompted significant user protest. Approximately five months later, the company has agreed to the spinoff.

Supernatural Health will launch a new, separate app on the Meta Quest platform this fall. The existing Supernatural app will continue to operate but will not receive new workouts or songs. Current subscriptions will remain valid until December 3, after which users will need to migrate to the new application.

The revival comes with a significant price increase. The annual subscription will rise to $180 from $100, and the monthly cost will double from $10 to $20. The company has stated that the original coaches, a central part of the user experience, are all returning.