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Meta signs licensing deal with Midjourney to boost AI image and video

Published 25 August 2025

Meta has struck a licensing partnership with Midjourney to bring the startup’s aesthetic-focused image and video generation technology into its future products and models. The agreement, announced by Meta’s Chief AI Officer, Alexandr Wang, involves technical collaboration between the two companies’ research teams and positions Midjourney’s tools as a key component in Meta’s broader “all-of-the-above” approach to AI development. While terms were not disclosed, Meta aims to leverage Midjourney’s capabilities to accelerate competitive offerings alongside other leading AI image and video models, signaling a shift toward closer collaboration with specialized AI labs.

Midjourney, an independent research lab known for high-quality, painterly-style image generation and, more recently, video capabilities, has become a prominent player in the AI tools ecosystem. The company operates without outside investors and emphasizes its independence even as it pursues partnerships with technology giants. The collaboration with Meta follows Meta’s aggressive bid to bolster its AI capabilities through acquisitions, talent recruitment, and internal restructuring. Midjourney has faced...

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