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Meta rolls opt-in camera-roll AI on Facebook in US and Canada

Published 17 October 2025

Meta is rolling out a new opt-in feature on Facebook in the United States and Canada that scans users’ camera rolls, uploads selected photos and videos to the cloud for AI processing, and suggests edits, collages and other creative ways to share them in Feed, Stories and Memories. The company said the feature, which began testing earlier this year, will be made available to more countries in the coming months.

The tool requires explicit permission and is disabled by default. Users who enable it see suggestions generated automatically and privately until they choose to post them. The permission dialog and settings describe the option as "Get creative ideas made for you by allowing camera roll cloud processing." The dialog also explains, "To create ideas for you, we'll select media from your camera roll and upload it to our cloud on an ongoing basis, based on info like time, location or themes." Settings let users toggle both whether Facebook can suggest photos while browsing the app and whether cloud processing is enabled.

Meta said media uploaded for the suggestions will not be used to train its AI systems or for ad targeting unless the user actively edits or shares the content...

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