Meta launches Vibes, an AI-generated video feed in Meta AI app

Meta launched Vibes on Thursday, a new feed of short AI generated videos available in the Meta AI app and on the company website meta.ai, marking a strategic push to make artificial intelligence a central part of its social experience. The feature lets users create clips from text prompts, remix videos in the feed, change visuals or music, and crosspost finished pieces to Instagram and Facebook as Reels or Stories.

Vibes replaces the app’s previous Discover tab and is designed to surface entirely AI produced clips rather than user created footage. Each clip can display the prompt that generated it, giving other users the ability to build on or remix existing creations. Meta said the feed will personalize over time to reflect users’ tastes and that creators will be able to start from scratch, edit existing content, or adapt items they find in the feed.

In a post on Threads, Meta’s chief AI officer Alexandr Wang wrote, "For this early version, we’ve partnered with Midjourney and Black Forest Labs while we continue developing our own models behind the scenes." Meta has promoted the integration across its product family; Vibes content can be shared directly to Instagram and...