Meta launches Seller app for Facebook Marketplace

Meta launched a dedicated "Seller" app on Friday, July 24, 2026, a move designed to equip sellers on its Facebook Marketplace with professional-grade tools and intensify competition with e-commerce platforms like eBay. The app's introduction, which coincided with a 3.7% drop in eBay's stock price, signals Meta's ambition to expand its decade-old Marketplace beyond casual, local peer-to-peer sales and cater to professional merchants and high-volume resellers.

The free "Seller" app is now available for users aged 18 and older in the United States on iOS and Android, with a web version currently being tested. It syncs with a user's existing Facebook Marketplace account, importing current listings, sales history, and messages. Core features include AI-powered listing creation, where uploaded photos are scanned by Meta AI to generate suggested titles, descriptions, pricing, and categories. The app also provides a unified inbox for buyer communications, bulk listing uploads, inventory management capabilities, and performance insights tracking metrics like views and sales.

This suite of tools represents a significant shift for a platform originally born from Facebook groups. By...