Meta Launches Meta One Subscription Service for AI and Creator Tools

Meta launched Meta One on September 15, 2026, a new tiered subscription service offering premium features and expanded AI usage limits across its social platforms. The service, which includes plans for individuals, creators, and businesses, is designed to monetize the company's advanced AI tools while maintaining free core experiences for everyday users. The subscription lineup features single-app plans like Instagram Plus, Facebook Plus, and WhatsApp Plus, starting at $2.99 per month. For users seeking more AI capabilities, bundled plans include Meta One Core at $7.99 per month and Meta One Premium at $19.99 per month. These bundles combine the features of the individual apps with higher usage limits for compute-intensive AI tools, such as image and video generation with Meta's Muse models and the Instagram Restyle editing feature. For creators and businesses, Meta One offers professional tiers starting with the Essential plan at $14.99 per month. Higher tiers include Advanced at $49.99, Expert at $149, and Max at $499 per month.