Meta Launches Instagram App for Google TV in US

Meta has launched a dedicated Instagram application for Google TV devices in the United States, expanding access to short-form Reels videos and user feeds on larger screens two months after its initial debut on Amazon Fire TV platforms last December.

The app, announced by Instagram head Adam Mosseri on the company's Threads platform, allows users to view personalized Reels content directly from their televisions. It organizes videos into themed channels based on interests such as music, sports highlights, travel, comedy, and lifestyle trends, drawing from the creators and topics users follow on the mobile version. Reels play automatically, enabling seamless viewing without manual scrolling, and the interface supports full audio, comments, and reactions for a more immersive experience. Users can also browse their Instagram feeds, like posts, comment, share content, and switch between up to five accounts, mirroring interactions available on smartphones and tablets.

To sign in, the app offers a passwordless option by pairing with a connected phone on the same Wi-Fi network, or users can create a new account specifically for TV viewing. The free application is available for download...