Meta launches AI smart glasses at $299 Kylie Jenner edition

Meta has launched a new line of its own-brand AI smart glasses, starting at $299, marking a strategic shift away from licensing the Ray-Ban and Oakley names. The glasses, which went on sale this week, include a celebrity-designed collection created in partnership with Kylie Jenner, as the company pushes to make wearable technology a mainstream fashion accessory.

The new collection consists of three styles: the rectangular Adventurer, the thicker-framed Fury, and the slim oval Meta Glasses by Kylie Jenner, also called the Starfire edition. The Adventurer and Fury models are priced at $299, while the Jenner collaboration retails for $399. This represents a significant price reduction from the second-generation Ray-Ban Meta glasses, which started at $379. While the new glasses are branded solely as Meta products, the company continues its manufacturing partnership with eyewear giant EssilorLuxottica.

The hardware maintains core features like a 12-megapixel camera, built-in speakers, and microphones. New enhancements include three-way adjustable nose pads and bendable temple tips for a better fit. The Kylie Jenner edition adds unique touches like metal nose pads designed to resist...