Meta Develops AI Replica of Zuckerberg for Employees

Meta Platforms is developing an artificial intelligence-powered digital replica of its CEO, Mark Zuckerberg, designed to interact with employees and provide guidance in real time, according to people familiar with the matter. The project, still in its early stages, aims to make leadership more accessible across the company's global workforce by simulating conversations that reflect Zuckerberg's style and strategic thinking.

The photorealistic 3D character is being trained on Zuckerberg's mannerisms, tone of voice, facial expressions, and publicly available statements, as well as his recent perspectives on company initiatives. This training data will enable the AI to offer feedback and answer questions, helping employees feel more connected to the founder without requiring scheduled meetings. Zuckerberg is personally involved, dedicating five to ten hours weekly to coding AI projects and testing the character, people familiar with the effort said. The initiative is distinct from another internal tool: a CEO agent that assists Zuckerberg by retrieving information to support his daily tasks.

This development fits into Meta's aggressive push to integrate AI throughout its operations...