Mercedes Names Bradley Lord Deputy Team Principal

Mercedes Formula 1 team has appointed Bradley Lord as its deputy team principal, formalizing his expanded leadership role alongside team principal and CEO Toto Wolff. The Brackley-based squad announced the change on Friday, with Lord stepping into the position effective immediately ahead of next week's Japanese Grand Prix.

Lord, a longtime member of the organization, previously served as chief communications officer and team representative. In recent years, he has taken on additional responsibilities, including representing the team at races when Wolff was unavailable and contributing to media sessions and broadcasts. He has been a familiar presence in the Mercedes garage, often standing beside Wolff during on-track action. The promotion recognizes Lord's growing influence within the team, where he reports directly to Wolff and continues to oversee communications, the sustainability program, and aspects of the young driver development initiative.

Lord joined Mercedes in 2013 as communications manager after transferring from the Mercedes-Benz car division, formerly known as Daimler. His Formula 1 career began in 2001 as a press officer for the Benetton team at its Enstone base, a...