Mercedes F1 to Announce Microsoft Sponsorship Deal

Mercedes Formula One team is poised to announce a major sponsorship partnership with technology giant Microsoft during its 2026 livery unveiling on January 22, according to reports. The deal, estimated to be worth around 60 million pounds annually, would add significant commercial weight to the Brackley-based outfit as it prepares for a new era in the sport.

The partnership represents the latest in a series of high-profile collaborations for Mercedes, which already boasts more than 20 sponsors and counts Petronas and Oracle among its top earners with deals valued at 75 million and 100 million pounds per year, respectively. If confirmed, the Microsoft agreement would rank as the third most lucrative in the Formula One grid. The announcement is expected at the team's launch event, where team principal Toto Wolff and drivers George Russell and Andrea Kimi Antonelli will be present alongside senior members to discuss technical preparations for the upcoming season.

This move underscores the increasing interest from the technology sector in Formula One, following Mercedes' recent partnerships with digital finance provider Nu and beverage company PepsiCo. Wolff highlighted the team's...