Meghan Markle's As Ever Ends Netflix Partnership After Year

Meghan Markle, the Duchess of Sussex, announced that her lifestyle brand As Ever is ending its partnership with Netflix after one year, opting to operate independently as it continues to expand.

The brand, which debuted in March 2025 alongside Markle's Netflix culinary series With Love, Meghan, featured products such as jams, teas, honey, baking mixes, candles and edible flower sprinkles. A spokesperson for As Ever stated that the company is grateful for Netflix's support during its launch and first year. "We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own," the spokesperson said. "We have an exciting year ahead and can't wait to share more."

Netflix confirmed the development in a statement, emphasizing that independence was the original plan. "Meghan's passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life," the streaming service said. "As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring...