McDonalds Japan debuts Street Burgers tie-in with Street Fighter 2

McDonald’s Japan and Capcom have launched a limited time Street Fighter 2 themed promotion called Street Burgers that will begin appearing in Japanese restaurants on Wednesday, October 22. The campaign pairs three new sandwiches and themed beverages with pixel art commercials and other promotional material that recreate scenes and characters from the 1992 game.

The menu features three character-linked burgers. The Ryu item is billed as a Burnt Garlic Mayonnaise Egg Teriyaki Burger, Chun-Li’s offering is a Yurinchi Fried Chicken Mayonnaise Burger, and Ken is represented by a Triple Cheese Burger. The promotion also includes an Overflowing Energy McFizz soft drink, an option to upgrade it to an ice cream float, and new seasoning for fries. McDonald’s Japan described the items as limited time menu additions and promoted them with animations that replace in-game attacks and effects with burgers and fries.

Promotional clips and pixel-art posters explicitly draw from Street Fighter 2 aesthetics rather than the series’ most recent entry, and several videos place the classic sprites in familiar stages now populated by McDonald’s signage and packaging. The ads include recurring...