McDonald's to Launch Six New Crafted Beverages May 6
McDonald's announced Tuesday that it will launch six new crafted beverages across its nearly 14,000 U.S. restaurants starting May 6, expanding its menu with fruit-forward refreshers and dirty sodas topped with cold foam.
The lineup includes three refreshers served on a lemonade base: Strawberry Watermelon Refresher with freeze-dried strawberries; Mango Pineapple Refresher with strawberry boba; and Blackberry Passion Fruit Refresher with freeze-dried dragon fruit. The three crafted sodas feature Sprite Berry Blast, made with Sprite, blue raspberry syrup and cold foam; Orange Dream, blending Hi-C Orange Lavaburst with vanilla flavor and cold foam; and Dirty Dr. Pepper, combining Dr. Pepper with vanilla and cold foam. These drinks emphasize vibrant colors, textural elements like popping boba and visual appeal designed to attract younger customers and drive social media shares.
"Our fans have an obsession with beverages," Alyssa Buetikofer, chief marketing and customer experience officer for McDonald's USA, said in a statement. "To them, drinks are more than just drinks. And soon, our beverages won't just be a reason you come to McDonald's, they'll be the reason."