McDonald’s to discount eight combos 15% with franchisee support

McDonald’s is moving to sharpen its value proposition in the United States by discounting eight popular combo meals by 15 percent, a change that will be rolled out next month and run through early next year. The plan, reached after extensive talks with U.S. franchisees, includes a package of financial support from the company to offset losses franchisees may incur as prices fall. The initiative is part of a broader strategy to revive traffic among budget-conscious diners at a time when inflation and tighter household budgets have constrained eating-out activity.

Under the new pricing, a range of classic favorites will be offered at reduced bundled prices. The eight combos include well-known items such as the Big Mac, the Quarter Pounder with Cheese, Chicken McNuggets, the McCrispy, and various breakfast items like the Egg McMuffin. In addition, later this year the company plans to introduce a 5 breakfast deal and an 8 Big Mac and McNuggets combo, marketed as Extra Value Meals. A separate rollout in November will feature Sausage, Egg and Cheese McGriddle and 10-piece Chicken McNuggets meals priced at 5 and 8, with other value options continuing into the new year. Franchisees...